Brand identity for Jatachi – Asian Street Food restaurant

Posted: 27.09.2018 at 13:45 |

Inspired by the sticker art culture in graffiti, the logo works as a tag, marking massively and indiscriminately all the restaurant media and collaterals. This way, coming from a static element, the studio generated a flexible identity system. Any object or support tagged by Jatachi automatically becomes part of the brand.